TradeRoots is a Fresh Produce and Fast Moving Consumable Goods (FMCG) agency that offers complete, through the line product solutions, including: procurement, supply chain management, packaging solutions, distribution & logistics, as well as in-store merchandising. TradeRoots, based in Johannesburg and Cape Town, has extensive nationwide reach directly from strategically stationed state of the art facilities.
The strength of our strategic partnerships and our long history in the Fresh Produce and FMCG industries ensures that our customers have diversity of choice across each market segment.
Our ability to source from reliable and trusted producers and suppliers, guarantees the delivery of a dependable fresh product to our end-users. This allows us to harness the products’ potential from procurement through to our consumer’s table.
Your Route to Market.
Our solid foundation in the Fresh Produce industry began in 1901 with Amin Aboud, the founder family member of A. Aboud & Co in Bloemfontein. DNA rooted in the FMCG & Fresh Produce industries coupled with the wealth of generational experience allows us to foster strong relationships in all sectors of the market. The calibre of these relationships is testament to the fact that we consistently deliver quality and are able to innovate solutions to best suit our customer’s requirements.
We are leaders in the procurement and distribution of both fresh and cut fruits and vegetables. Our product range is vast and flexible allowing our customers the freedom to mix and match as required.
We are proudly associated with South Africa’s leading producers and retailers. Our Produce is sourced directly from our producers, who are carefully selected for their excellence, reliability and, professionalism.
TradeRoots has national logistic network which offers the planning, implementation and control of produce from source to destination. Our fully refrigerated transportation is efficient and effective and is rigorously monitored on route.
We are aligned with South Africa’s leading producers and are able to export the finest quality produce to anywhere in the world. We source exotic and general ranges of high quality produce from multiple destinations and offer an extensive seasonal calendar.